After five intensive years of evening classes in Business Management – Marketing,  I graduated with a Bachelor's degree. Right, another milestone accomplished. But I had a sense of emptiness. 
I asked myself, what about doing something for my soul? Something fun.

​

Photography that started as a hobby in my childhood now became an urge to learn how to correctly use and become one, with that wonderful tool called a camera.

​

So, in parallel to a daily job routine I started to attend courses and workshops – you name it, I was thirsty for more and more.

I bought gear, upgraded it, exposed myself to all kinds of things, experimented – oh boy what a time that was – never ending fun!! Yet, something was still missing.  Suddenly it struck me, I understood what was missing.

​

I wanted all that fun and joy to be my profession, my day-to-day job, the reason for getting up in the morning. I decided to specialize in a specific field of photography and studied food and product photography. It is that decision that changed my life and I started living my dream.

​

At present, I work with leading customers and companies in the market.
Happily married, father of two adorable girls and live in Kfar-Yona